As of April 2026 the price of a 2026 FIFA World Cup match ticket on the official direct sale platform varied from about $60 to $10,990 depending on many factors, including the fixture’s popularity, the seat category, FIFA’s dynamic pricing models, and the date of purchase. In 2018 during the bidding to host the 2026 tournament, the United States, Canada, and Mexico had listed the maximum price of tickets for the tournament final at $1,550, a figure that rose to more than $8,000 per ticket during the initial closed sale of tickets to members of participating countries’ official fan clubs held in December 2025. Facing intense criticism and backlash from fans, FIFA priced a limited number of match tickets at $60 for all 104 matches in the tournament. Ticket prices in the open market fluctuated based on which of the three host countries a particular match was being played in, with cheaper prices listed for matches in Mexico and Canada than in the United States. In May the attorneys general of multiple U.S. states began investigating FIFA’s ticket pricing policy for the World Cup, looking into allegations that the organization was misleading fans with regards to stadium seats, generating artificial scarcity, and manipulating the dynamic pricing model, to raise ticket prices.
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