How did the New York World’s rivalry with the New York Journal contribute to yellow journalism?

The New York World and William Randolph Hearst’s competing New York Journal fought for readers, staff members, advertisers, and public attention. Their rivalry included both papers publishing cartoons featuring the “Yellow Kid” character. This competition helped create the term “yellow journalism,” which described reporting marked by publicity stunts, screaming headlines, and sensationalism. The World also played a major role in building the jingoistic spirit that led the United States into the Spanish-American War.