How did Yair Netanyahu contribute to his father’s 2015 election campaign?

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Yair Netanyahu advised his father, Benjamin Netanyahu, on his 2015 election campaign, spearheading its online messaging and social media strategy and encouraging the use of racialized scare tactics. A video posted to Facebook by Benjamin Netanyahu on election day, in which he called on voters to go to the polls and vote for his Likud party to counter Arab voters “coming out in droves,” is often credited with contributing to his narrow victory.