Other occultists drew on the early materials of Gardnerian Wicca to establish their own Wiccan traditions during the 1950s and β60s, and Wicca spread rapidly through the United States during the 1960s and β70s. New forms were influenced by feminism, the gay rights movement, environmentalism, and left-wing politics. From the 1970s, books teaching readers how to initiate themselves resulted in rapid growth in solitary practitioners. Media portrayals later fueled teenage Wiccan subcultures, with another surge of interest arising through social media in the 2010s.
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