Anna Jarvis founded the holiday, and the first formal Motherās Day church service was held at her late motherās church in Grafton, West Virginia. Jarvisās mother, Ann Jarvis, had organized womenās groups to promote friendship and health, and Jarvis led a campaign to establish a holiday that recognized the importance of mothers to their families. Her efforts were successful. Within five years virtually every U.S. state was observing Motherās Day, and in 1914 U.S. Pres. Woodrow Wilson made it a national holiday.
Jarvis, who died in 1948, spent the last years of her life trying to abolish the holiday, as a protest against its commercialization.