Miuccia Prada, along with Patrizio Bertelli, revived Prada, her grandfather’s leather-goods business, by opening additional stores beginning in 1983 and launching a shoe line in 1984. She also recreated in 1985 her line of Pocono handbags, which were made out of a then unorthodox fabric called Pocono nylon—the durable water-resistant fabric often used to make military tents. The line had been introduced in 1979, but it had not been immediately successful. After Prada added a gold chain strap and the triangular signature logo that would later become the brand’s trademark, sales of the Pocono handbags soared and were soon carried by the fashion elite, including actress and fashion model Jerry Hall. In 1988 Prada debuted to critical acclaim her first ready-to-wear collection.
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