How did Luis Muñoz Marín use jíbaro imagery in his political campaign?

Luis Muñoz Marín used jíbaro imagery to connect with Puerto Rico’s rural population and working class. He portrayed the jíbaro as the moral and cultural foundation of the country, emphasizing values such as humility and hard work. His political party adopted the silhouette of a jíbaro wearing a pava hat as its emblem, and Muñoz Marín often dressed in similar attire to reinforce his identification with rural voters.