Joseph Pulitzer, publisher of the New York World, and William Randolph Hearst, publisher of the New York Journal, used sensationalism and attention-grabbing techniques to boost circulation, leading to a shift in journalistic style and influencing public opinion, including on topics of national and international affairs such as the Spanish-American War. In competition for readers and revenue, the newspapers often published inflammatory and misleading stories, particularly around the sinking of the USS Maine in 1898.
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