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Why is Magnolia champaca important to the perfume industry?
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Magnoliales
Magnolia (Magnolia fraseri).
Magnolia champaca (formerly classified as Michelia champaca) is significant to the perfume industry primarily because of the highly fragrant essential oils extracted from its flowers.12
These flowers are prized for their intense and pleasant scent, which has been utilized in the creation of various perfumes. Most notably, the oil was a key ingredient in Joy by Jean Patou, which was historically recognized as one of the world’s most expensive fragrances. Additionally, the flowers are the source of an exotic East Indian perfume known as champak.123