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Why was the Roman settlement of Florence called Florentia?

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Florence The Florence Cathedral, also known as the Duomo or the Cathedral of Santa Maria del Fiore, in Florence.

The Roman settlement of Florence was named Florentia, which translates to "The Flourishing Town". Founded in 59 BCE as a colony for soldiers from the armies of Rome, the site was established as a rectangular garrison town, or castrum, situated below the hilltop Etruscan settlement of Faesulae.1