Why is tourism important to Ecuador’s service sector?

Tourism is a vital component of Ecuador’s economy, serving as a primary pillar of the service sector, which accounts for approximately half of the country's gross domestic product.1

The industry has become an economic mainstay due to several key factors:

• Diverse Attractions: Visitors are drawn to iconic locations such as the Galapagos Islands, as well as mainland sites like the Equator monument, Mitad del Mundo, and gateways to the Amazon rainforest in cities like Baños and Puyo.1
• Infrastructure Investment: The government has bolstered the sector by expanding and renovating airports in Quito and Guayaquil. Additionally, urban improvements—such as the transformation of Guayaquil’s waterfront and the installation of the Telefériqo cable car in Quito—have significantly increased the capacity and appeal for international and domestic travelers.1

By leveraging its environmental diversity and cultural heritage, tourism continues to be an increasingly important driver of national commerce.12