Why is Petra important to Jordan’s tourism industry?

Petra is a cornerstone of Jordan’s tourism industry, serving as a major attraction that draws visitors primarily from the West. As a UNESCO World Heritage site since 1985, the ancient city is a globally recognized wonder that significantly bolsters the national economy.123

The site’s importance is rooted in its historical and architectural significance. Known as the "rose-red city," it was the capital of the Nabataean kingdom and features iconic rock-cut monuments such as the Khaznah ("Treasury") and Al-Dayr ("the Monastery"). The modern town of Wadi Mūsā, located adjacent to the ruins, exists primarily to support the steady stream of tourists visiting the area.42

Tourism income, which consists largely of foreign reserves, is a vital component of Jordan’s strategy to reduce its balance-of-payments deficit. Consequently, the Jordanian government actively promotes the site to sustain this essential economic sector.1