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Why is Nathdwara an important Hindu religious centre?

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Nathdwara is a significant Hindu pilgrimage site primarily because it houses a celebrated 17th-century Vaishnavite shrine dedicated to Krishna.1

The temple serves as the main center of devotion for the Vallabhacharya sect, enshrining the sacred image of Shri-Nathaji. According to tradition, this image depicts Krishna with one hand raised, commemorating the legend of him lifting Mount Govardhana to protect cowherds from a storm. The image was brought to Nathdwara after its chariot broke down while being transported to escape the Mughals, at which point it was granted protection by a local Rajput chief. Today, the temple is renowned for the elaborate daily worship services performed for the deity.2