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Why is Bora-Bora an important tourist destination in French Polynesia?

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Bora-Bora is a premier tourist destination in French Polynesia primarily because tourism serves as the island's main economic activity.12

The island's appeal is rooted in its stunning natural geography. It is a mountainous volcanic island featuring prominent peaks such as Mount Otemanu and Mount Pahia. A defining feature is its large lagoon, which is protected by surrounding coral reefs and smaller islets like Toopua and Toopua Iti. This spacious, tranquil lagoon provides an ideal environment for water-based activities and serves as a popular harbour for yachtsmen.1

Additionally, the island offers a blend of natural beauty and historical interest, including the presence of ancient marae (traditional places of worship) that provide insight into early Polynesian settlement. Accessibility is supported by an airport located on the islet of Mute, which was originally constructed as an Allied air base during World War II.21