Why has tourism grown in importance in Newfoundland and Labrador since the 1990s?

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Since the 1990s, tourism has grown in importance in Newfoundland and Labrador as the province has sought to diversify its economy following the decline of traditional primary industries, most notably the collapse of the cod fishery in 1992.12

The 1992 moratorium on cod fishing resulted in the largest industrial closure in Canadian history, leading to significant job losses and economic instability in coastal communities that had relied on the fishery for centuries. As the province moved away from its traditional dependence on natural resource extraction, successive governments identified tourism as a key sector for future economic stability and prosperity.312

The province’s tourism appeal is largely rooted in its abundant natural scenery and wildlife, which support activities such as hiking, camping, and kayaking. Key attractions include:4