Why did tourism in Greece increase after the 1960s?

Tourism in Greece experienced significant growth starting in the 1960s, driven primarily by advancements in infrastructure and transportation. Key factors contributing to this increase included:

• Improved Infrastructure: The development of better road networks and transportation facilities made the country more accessible to visitors.1
• Enhanced Connectivity: The creation of a comprehensive network of ferries—specifically those capable of carrying cars and trucks—was instrumental in linking mainland Greece to its numerous islands and to Italy.1
• Regional Appeal: As part of a broader trend in the Mediterranean, Greece became an increasingly popular destination for European travelers, who were drawn to the region's cultural and historical sites.1

While Greece faced growing competition from other Mediterranean destinations such as Portugal and Turkey, these improvements in accessibility and transport allowed the country to successfully expand its tourism sector, eventually attracting millions of visitors annually by the 21st century.1