What does the term hallyu mean in South Korean culture?

The term hallyu, or "Korean wave," refers to the surge in international popularity of South Korean popular culture, including television dramas, films, and music.12

The term was coined by Chinese journalists in the late 1990s to describe the success of Korean media in China. Since then, hallyu has expanded globally, driven by the widespread availability of content through online streaming services and the international success of K-pop groups like BTS and Blackpink.2

Beyond its cultural influence, hallyu is considered a significant economic asset for South Korea. It has bolstered the country's profile abroad, stimulated the tourism industry, and generated revenue through the export of cultural products. The global reach of these media exports has also fostered increased international interest in Korean language, fashion, and cuisine.12