How did German reunification in 1990 affect Hamburg’s trade?

The reunification of Germany in 1990 had a positive impact on Hamburg’s commercial activities, specifically by increasing trade between the city and countries in eastern and central Europe.1

Following the end of the country's partition, Hamburg successfully regained much of its former trade along the Elbe River, which had been restricted during the era of division. While the East German government had previously developed the port of Rostock to serve its own needs, Hamburg’s role as a primary gateway for the region was bolstered by the removal of internal barriers. This period of transition also saw the city undergo continued modernization, including the hosting of a major multimedia festival in 1993 to highlight new communication methods in business.21