Author and journalist AâLelia Bundles chairs the board of the National Archives Foundation and is a vice chairman of Columbia Universityâs board of trustees. She is a member of the advisory boards of the Schlesinger Library on the History of Women in America at Harvardâs Radcliffe Institute for Advanced Study and of the March on Washington Film Festival. Founder of the Madam Walker Family Archives, she also is the historical advisor for Madam C.J. Walker Beauty Culture, a line of hair care products inspired by her great-great-grandmother and manufactured by Sundial Brands.
Ms. Bundles is at work on her fifth book, The Joy Goddess of Harlem: AâLelia Walker and the Harlem Renaissance, a biography of her great-grandmother, whose parties and arts patronage helped define that era. On Her Own Ground: The Life and Times of Madam C.J. Walker (2001) was named a New York Times Notable Book and has been optioned by Zero Gravity Management for a television series starring Oscar-winner Octavia Spencer.
Ms. Bundles was a network television news executive and producer for thirty years, at NBC News (1976-89) and then at ABC News (1989-2006), where she was Washington, D.C., deputy bureau chief and director of talent development.
Her articles and essays have been published in the New York Times Book Review, Parade, Ms., O Magazine, Essence, Al Jazeera Magazine, several encyclopedias, and on her websites at www.aleliabundles.com and www.madamcjwalker.com. An accomplished public speaker and emcee, she has appeared at universities, corporations, conferences, and book festivals as well as on major media outlets including ABC, CBS, NBC, NPR, PBS, and BBC. She has served as an advisor on numerous documentaries, biographies, scholarly papers, and history texts.
Among her broadcast journalism awards are an Emmy and a du Pont Gold Baton. She has been a fellow at residencies at Yaddo and the MacDowell Colony. She graduated magna cum laude from Harvard College and received a masterâs degree from the Columbia University Graduate School of Journalism. She is a member of Phi Beta Kappa and the American Academy of Arts and Sciences.
photograph: Joanna Eldredge Morrissey
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Madam C.J. Walker was a businesswoman and philanthropist who was one of the first black female millionaires in the United States. She built an international beauty business that had 25,000 active sales agents by 1919.
What was Madam C.J. Walkerâs childhood like?
Walker was born Sarah Breedlove on the same cottonplantation where her parents, Owen and Minerva Anderson Breedlove, had been enslaved before the American Civil War. She was the first in her family born after the Emancipation Proclamation. Having been orphaned at age 7, she married at 14, she said, to escape a brother-in-lawâs abuse.
What did Madam C.J. Walker accomplish?
About 1905 Walker perfected an ointment that healed dandruff and other hygiene-related ailments that were common during a time when most Americans lacked indoor plumbing. It later became known as the âWalker Methodâ or the âWalker System of Beauty Culture.â
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Madam C.J. Walker.
Photo courtesy of A'Lelia Bundles/Madam Walker Family Archives (www.madamcjwalker.com)
Madam C.J. Walkerwas an American businesswoman and philanthropist who was one of the first African American female millionaires in the United States.
The first child in her family born after the Emancipation Proclamation, Sarah Breedlove was born on the same cottonplantation where her parents, Owen and Minerva Anderson Breedlove, had been enslaved before the American Civil War. She was orphaned at age seven. She married Moses McWilliams at 14, she said, to escape the abuse of a âcruelâ brother-in-law. A widow at 20 with a young daughter, she moved to St. Louis, Missouri, where her elder brothers were barbers.
She worked as a poorly paid washerwoman for more than a decade and joined St. Paul African Methodist Episcopal Church, where she sang in the choir and was mentored by teachers and members of the National Association of Colored Women. During that time she tried various commercial hairdressings and began experimenting with her own formula to cure scalp infections that caused baldness. For about two years, she was a sales agent for Annie Turnbo, the founder of the Poro Company. After moving to Denver in 1905, she worked as a cook for a pharmacist, from whom she learned the basic chemistry that allowed her to perfect an ointment that healed dandruff and other hygiene-related ailments that were common during a time when most Americans lacked indoor plumbing. In 1906 she married Charles Joseph Walker and began achieving local success with what later became known as the âWalker Methodâ or the âWalker System of Beauty Culture.â Thenceforward, she was known as Madam C.J. Walker.
In 1908, after two years of training Walker agents and âbeauty culturistsâ throughout the southern and eastern United States, Walker and her husband settled in Pittsburgh, where she opened the Lelia College of Beauty Culture, a school named for her daughter. Drawn to the prosperous Black business community in Indianapolis, she relocated the headquarters of the Madam C.J. Walker Manufacturing Company there in 1910.
She continued to develop her business by traveling across the United States and providing career opportunities and economic independence for thousands of African American women who otherwise would have been consigned to jobs as maids, cooks, laundresses, and farmhands. In 1913 she expanded internationally when she visited the Caribbean and Central America. By 1919 she had claimed 25,000 active Walker sales agents.
Walker simultaneously made her mark as a philanthropist, most notably with her $1,000 gift to the African American Young Menâs Christian Association (YMCA) building fund in Indianapolis in 1911 and her $5,000 contribution to the National Association for the Advancement of Colored Peopleâs (NAACPâs) anti-lynching fund in 1919. She provided scholarships for students at several Black colleges and boarding schools and financial support for orphanages, retirement homes, and the fund to preserve Frederick Douglassâs home in the Anacostia neighbourhood of Washington, D.C. She also became politically active, speaking out against lynching at the Negro Silent Protest Parade and during a visit to the White House in 1917 and advocating for the rights of African American soldiers who served in France during World War I.
Among her shrewd real estate investments were her Harlem townhouse (the site of her New York beauty school as well as the Dark Tower, a cultural salon hosted by her daughter, AâLelia Walker, during the Harlem Renaissance of the 1920s) and Villa Lewaro, her Irvington, New York, mansion, which is now a national historic landmark and a National Trust for Historic Preservation national treasure. Before her death in 1919, Walker purchased property in downtown Indianapolis that in 1927 became the site of the Madame Walker Theatre Center, another national historic landmark.
