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Julius Rosenwaldwas an American merchant and unorthodox philanthropist who opposed the idea of perpetual endowments and frequently offered large philanthropic gifts on the condition that they be matched by other donations. He was especially noted for his aid to the education of African Americans.
After moderate success in the clothing business in New York City (1879â85) and Chicago (1885â95), Rosenwald bought a one-fourth interest in Sears, Roebuck and Company, which became the worldâs largest mail-order house and chain of retail stores. In 1910 he succeeded Richard Warren Sears as president, and in 1925 he was named chairman of the Sears board of directors. Rosenwald and A.H. Loeb, treasurer of the company, established an exemplary savings and profit-sharing program for employees. Under Rosenwaldâs leadership, Sears began to manufacture its own merchandise and instituted the policy of guaranteeing full refunds to dissatisfied customers.
A discussion of Julius Rosenwald and the founding of Chicagoâs Museum of Science and Industry, from the documentary Riches, Rivals & Radicals: 100 Years of Museums in America.
Great Museums Television
Inspired by Booker T. Washington in the early 1900s, he was concerned with the welfare of Black Americans. In 1917 he established the Julius Rosenwald Fund (to be expended within 25 years after his death and liquidated in 1948), the chief purpose of which was the improvement of education for African American students. Augmented by local taxes and private gifts and working in partnership with Washington, the fund paid for the construction of roughly 5,000 schoolsâlater dubbed Rosenwald schoolsâin 15 southern states. The fund also gave fellowship grants to Black artists and writers, including Marian Anderson, Maya Angelou, W.E.B. Du Bois, Aaron Douglas, Katherine Dunham, Langston Hughes, and Augusta Savage.
Rosenwald also gave generously to Jewish causes, including $6 million in support of Russian Jews during the 1920s.
It is estimated that Rosenwald donated a total of about $60 million to various charities and institutions. âWhat I want to do is to try and cure the things that seem to be wrong,â he once said, according to a 1939 biography. As he explained:
I do not underestimate the value of helping the underdog. That, however, is not my chief concern, but rather the operation of cause and effect. I try to do the thing that will aid groups and masses rather than individuals.
