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Which age group is generally included in Generation Z?

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Generation Z is generally defined as the cohort of people born between 1997 and 2012. While the specific years can sometimes be contested or debated because generations are difficult to delineate, this range is the standard reference used to describe this demographic.12

Following the millennial generation, Generation Z is characterized as the first true digital native generation, having grown up with ubiquitous access to social media and smartphones.12