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Question
What is the difference between assure and ensure?
—
Sandra
,
United States
Answer
Both assure and ensure mean "to make (something) certain" but assure also means "to tell someone in a very strong and definite way that something will happen or that something is true."
When you want to say that something makes (something else) certain, use either assure or ensure.
- Leaving early will assure/ensure a prompt arrival. [=leaving early will make a prompt arrival certain]
- You can assure/ensure the safety of your home with a security system.
- I will assure/ensure that the package arrives on time.
When you want to tell someone in a strong way that something will happen or is true, use assure.
- He assured us that we would not be late. [=he told us in a definite way that we would not be late]
- The company assured the family that their house was secure.
- I assure you the package will arrive on time.
I hope this helps.
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