Shepherd Mpofu
Contributor
Contributor to SAGE Publications's The SAGE International Encyclopedia of Mass Media and Society (2020) whose work appears in Britannica as part of a joint publishing agreement with SAGE.
Primary Contributions (1)
Television, radio, newspaper, and website viewers and readers are usually referred to as audiences. These are the people who make any media product matter: They are the targeted recipients of most media products, especially advertising. Media products such as newspapers, magazines, television…
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