Ryan S. Eanes
Contributor
Contributor to SAGE Publications's The SAGE International Encyclopedia of Mass Media and Society (2020) whose work appears in Britannica as part of a joint publishing agreement with SAGE.
Primary Contributions (1)
Viral marketing refers to a marketing campaign that is designed to utilize social media and word-of-mouth to spread content. By creating shareable, engaging content, marketers aim to have their message spread exponentially, like a virus transmitting itself through a population. A viral hit, as itβ¦
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