Michael Prieler
Contributor
Contributor to SAGE Publications's The SAGE International Encyclopedia of Mass Media and Society (2020) whose work appears in Britannica as part of a joint publishing agreement with SAGE.
Primary Contributions (1)
Albert Bandura’s Social Cognitive Theory (SCT) draws from social learning theory and claims that an individual can acquire knowledge by observing others within the context of social interactions or from the media. In other words, people learn new behaviors not only by trying those behaviors and…
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