James T. Cole II
Contributor
Contributor to SAGE Publications's The SAGE International Encyclopedia of Mass Media and Society (2020) whose work appears in Britannica as part of a joint publishing agreement with SAGE.
Primary Contributions (1)
Content marketing is an approach to gaining and retaining customers by providing valuable and relevant information to the consumer rather than directly selling a brand’s product or service. In many cases, this information is about the brand’s products or services, but it may also be more general…
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