Félix Ortega Mohedano
Contributor
Contributor to SAGE Publications's The SAGE International Encyclopedia of Mass Media and Society (2020) whose work appears in Britannica as part of a joint publishing agreement with SAGE.
Primary Contributions (1)
Consumer behavior is the study and analysis of individuals, groups, and/or organizations focusing on the activities associated with the use, purchase, and disposal of products and services, including the consumer’s emotional, attitudinal, and behavioral responses that precede or follow these…
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