Ezgi Eyüboğlu
Contributor
Contributor to SAGE Publications's The SAGE International Encyclopedia of Mass Media and Society (2020) whose work appears in Britannica as part of a joint publishing agreement with SAGE.
Primary Contributions (1)
With globalization and the development of new information technologies, changes in society have led to dramatic change in business strategies. In this new environment, there is a flow of products and services from many places to many different locations. Emerging markets and new operating rules are…
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