Chikezie Emmanuel Uzuegbunam
Contributor
Contributor to SAGE Publications's The SAGE International Encyclopedia of Mass Media and Society (2020) whose work appears in Britannica as part of a joint publishing agreement with SAGE.
Primary Contributions (1)
The idea of critical viewing developed in response to concern over the effects of television on children, who typically lack an understanding of how television programs are produced. The term is now also used in discussing film and video viewed on any device, including tablets and smartphones.β¦
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