Yang Lin
Contributor
Website : SAGE Publications
Professor, School of Communications, University of Akron. His contributions to SAGE Publications's Encyclopedia of Political Communication (2008) formed the basis for his contributions to Britannica.
Primary Contributions (1)
Media dependency theory, a systematic approach to the study of the effects of mass media on audiences and of the interactions between media, audiences, and social systems. It was introduced in outline by the American communications researchers Sandra Ball-Rokeach and Melvin DeFleur in 1976.β¦
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Publications (1)
Encyclopedia of Political Communication (2008)
"Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base, which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two-volume resource considers political communication from a broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in...
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