Lisa Mills-Brown
Contributor
Contributor to SAGE Publicationsās Encyclopedia of Political Communication (2008) whose articles in that encyclopedia form the basis of her contributions to Britannica.
Primary Contributions (2)
Tony Schwartz was an American media theorist and advertising pioneer credited with reinventing the genre of political advertising in the 1960s. He believed that in political campaign advertisements there is no reason to try to impart information about a candidate, because voters have already formedā¦
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Publications (1)
Encyclopedia of Political Communication (2008)
"Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base, which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two-volume resource considers political communication from a broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in...
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