Contributor Avatar
James L. Watson
Contributor
BIOGRAPHY

Fairbank Professor of Chinese Society and Professor of Anthropology, Harvard University. Editor of Golden Arches East: McDonald's in East Asia.

Primary Contributions (1)
Man working on a laptop at a desk in a modern office, with a transparent world map and digital financial charts superimposed, illustrating business globalization and technology.
Cultural globalization, phenomenon by which the experience of everyday life, as influenced by the diffusion of commodities and ideas, reflects a standardization of cultural expressions around the world. Propelled by the efficiency or appeal of wireless communications, electronic commerce, popular…
READ MORE