Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following:
* Why have politicians adopted political marketing? What are the contextual factors that have led to this?
* How does the political marketing literature model this activity?
* What are the underlying assumptions of these models
* How does political marketing affect democracy?
*...

This is an ideal introduction for all embarking on a degree in Politics or International Relations. Starting from the premise that the 'doing' of political science is an active, and interactive, process of critical evaluation, it addresses the crucial question of how – as well as what – we should study.

The book examines a wide range of theoretical perspectives and shows how they can be usefully applied to questions such as 'Why do states go to war?' and 'In whose interests does the political...