Why was Rose-Marie a major success for Jeanette MacDonald and Nelson Eddy?

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The 1936 musical Rose-Marie was a major success for Jeanette MacDonald and Nelson Eddy because it served as an exceptionally effective showcase for the duo. Following their initial pairing in Naughty Marietta (1935), Rose-Marie proved to be an even larger box-office hit and is widely considered the best of their collaborative projects.1