Why did William Laud encourage bowing at the mention of Jesus’s name?

William Laud encouraged ceremonies such as bowing at the mention of the name of Jesus as part of his broader effort to enforce outward uniformity, order, and ceremony within the church.1

Influenced by the teachings of Lancelot Andrewes, Laud believed that such outward practices were necessary for true inward worship. By mandating these rituals—along with other reforms like the use of surplices and the specific placement of the communion table—Laud sought to combat Puritanism and ensure that church services were conducted in strict accordance with the Book of Common Prayer. To his critics, however, these impositions were seen as unwelcome steps toward popery.1