Why did Gustav Stresemann use newspapers and publicity to promote his policies?

Gustav Stresemann recognized the significant influence of the press in shaping public opinion early in his career, having served as an editor for the magazine Sächsische Industrie. During his time as foreign minister, he utilized publicity and the press to promote his foreign policy goals, which were aimed at securing reconciliation with Western powers and restoring Germany's international status.123

However, his use of these tools was complex. While he employed them to build support for his diplomatic initiatives, his tendency to make premature statements often created exaggerated political expectations that could not be fulfilled. Furthermore, he devoted substantial effort to using these channels to combat intense domestic opposition to his policies, particularly from within his own party.2