Why did Bruce Springsteen appear on the covers of Time and Newsweek in 1975?

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Bruce Springsteen appeared on the covers of Time and Newsweek in 1975 primarily due to an aggressive public relations campaign orchestrated by his record label, Columbia, to coincide with the release of his third album, Born to Run.12

The album was highly anticipated and considered a sensation even before it was officially released, as it was seen to capture the restless dreams of a generation. While the media coverage helped establish his profile, the album itself initially saw only middling sales following its release.12