What message did Forza Italia use in its 1994 campaign?

In its 1994 campaign, Forza Italia—the political party founded by media entrepreneur Silvio Berlusconi—utilized a message of populist anticommunism.1

The party, whose name is loosely translated as "Go, Italy!", was established to fill the political vacuum created by the collapse of Italy's major political parties following corruption scandals in the early 1990s. In addition to its anticommunist stance, the party platform was dedicated to the principles of a market economy.123