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How successful was The Big Parade at the box office?
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The Big Parade, directed by King Vidor, was a massive commercial success. It became the highest-grossing film for Metro-Goldwyn-Mayer at the time of its release, earning more than $5 million in revenue. Its popularity was further evidenced by its remarkable run at the Astor Theater in New York City, where it was screened for 96 consecutive weeks.1