How did the 1862 International Exhibition help William Morris’s design firm?

At the 1862 International Exhibition in South Kensington, William Morris’s firm, Morris, Marshall, Faulkner & Company, showcased their stained glass, furniture, and embroideries. This public exhibition was instrumental in the firm's success, as it led to significant commissions to decorate new churches being built by the architect G.F. Bodley, most notably St. Martin’s-on-the-Hill at Scarborough.1