How did William I rally his troops after Norman cavalry fled at Hastings?

At the Battle of Hastings, when the Norman cavalry panicked and fled in confusion after failing to break the English lines, William I personally intervened to check and turn his troops. By rallying the fleeing horsemen, he was able to counterattack the English soldiers who had broken ranks to pursue them, effectively slaughtering those who had left their defensive positions.12

William subsequently utilized this tactic throughout the day, twice employing feigned retreats to draw the English out of their formation, which allowed his forces to annihilate them. His coolness and tenacity in these moments were decisive in securing his victory.12