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How did Walter Gropius try to bridge the work of businesspeople, technologists, and artists?
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Walter Gropius
Walter Gropius, photograph by Erich Hartmann.
Walter Gropius sought to bridge the divide between artists, technologists, and business interests by advocating for a unified approach to design and production, most notably through his leadership of the Bauhaus school.12
His efforts to integrate these fields included:
- Unifying Art and Craft: Gropius aimed to end the schism between artistic theory and technical craftsmanship. At the Bauhaus, he paired "Form Masters" (artists) with craftsmen to ensure students were trained equally in aesthetic design and technical processes.2
- Embracing Industrial Production: Recognizing that machine production was a necessity for the 20th century, Gropius directed design efforts toward mass manufacture. He believed it was the role of the artistically trained designer to "breathe a soul into the dead product of the machine," ensuring that mass-produced goods remained functional and aesthetically pleasing.32
- Collaborating with Industry: Gropius actively sought partnerships with commercial entities to advance design. For example, Bauhaus furniture designs utilized bent metal developed with the assistance of the Junkers Aircraft Company. Later, he served as vice president of the General Panel Corporation, which focused on the industrial production of prefabricated housing.45
- Organizational Leadership: As a member of the Deutscher Werkbund, Gropius worked to ally creative designers with machine production, promoting techniques like prefabrication and site assembly to streamline the building process.3