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How did That Midnight Kiss help make Mario Lanza a movie star?

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Directed by Norman Taurog, the 1949 film That Midnight Kiss served as the screen debut for opera singer Mario Lanza. In the movie, Lanza portrayed a singing truck driver who captures the heart of a socialite, played by Kathryn Grayson. The film was a box-office success, which was instrumental in establishing Lanza as a movie star.1