How did Alfred Stieglitz help promote Georgia O’Keeffe’s career?

Alfred Stieglitz played a pivotal role in advancing Georgia O’Keeffe’s career through financial support, consistent exhibition, and strategic promotion of her work as a Modernist artist.12

His efforts included:

• Financial Support: In 1918, Stieglitz offered to support O’Keeffe’s painting for a year, allowing her to resign from teaching and move to New York to focus entirely on her art.2
• Exhibitions: From 1916 until his death in 1946, he worked to promote her art by organizing annual exhibitions at venues such as the Anderson Galleries, the Intimate Gallery, and An American Place.2
• Market Development: By the late 1920s, Stieglitz had established a strong enough market for her work that O’Keeffe achieved financial independence and professional success.2
• Public Image: Stieglitz promoted O’Keeffe by linking her work to his own photography. In 1921, he exhibited a series of portraits of her, which he used to frame her art as the expression of a sexually liberated woman.2

While these efforts were instrumental in her rise, O’Keeffe eventually sought to distance herself from his gendered interpretations of her work, instead cultivating a public image as a serious, professional artist.2