Why was Twice called South Korea's “nation's girl group”?

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Korean music Musician playing a *kŏmungo*, a type of Korean zither with six strings.

Twice earned the title of "the nation's girl group" in South Korea due to their immense domestic success and widespread popularity. This recognition followed significant acclaim for their 2016 hit song "Cheer Up," which topped South Korean music charts and won song of the year at both the Melon Music Awards and the Mnet Asian Music Awards (MAMA). Additionally, the group achieved platinum status for several of their albums in both South Korea and Japan, cementing their status as a prominent girl group within the K-pop industry.1