Why did King John I of Aragon create a poetic academy in Barcelona?

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Catalan literature Ausias March, detail of a lithograph

In 1393, King John I of Aragon established a poetic academy in Barcelona to host jocs florals (floral games), which were poetry competitions. The primary objective of this institution, known as the Consistori del Gai Saber (Consistory of the Gay Science), was the preservation of the language and style characteristic of troubadour poetry.1