How does litotes use negation to create emphasis?
Litotes is a figure of speech that achieves emphasis through conscious understatement by expressing an affirmative through the negative of its contrary.123
By negating a term to describe its opposite, the speaker creates a rhetorical effect that often conveys a sense of stoical restraint or nuanced meaning. For example, saying "not bad" to mean "good" or "not uncommon" to mean "common" forces the listener to process the negation, which often results in a more deliberate or emphatic assertion than a simple positive statement would provide.123
This technique is a specific form of meiosisâa general term for understatementâand has historically been a hallmark of Old English poetry and Icelandic sagas, where it contributed to their characteristic tone of reserve.1