How did William III’s connection to Britain and the Netherlands encourage political cartoons?

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The connection between Britain and the Netherlands in the person of William III served as a major catalyst for the development of the first modern political cartoon campaigns.1

During the late 17th century, the expansionist policies of Louis XIV posed a significant threat to both nations. In response, a group of artists based in Holland, led by Romeyn de Hooghe, began producing and selling inexpensive prints on a regular, serial basis.1

This output was stimulated by the Dutch-English alliance under William III and a series of turbulent political events. These works were considered modern because they functioned similarly to contemporary editorial cartoons, relying on a broad public familiarity with the figures being satirized. While earlier Dutch political prints had been laborious and irregular, the political climate surrounding William III’s reign fostered a high-volume production of cartoons that helped shape the medium's evolution.1