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How did Pop art reflect the consumer abundance of John F. Kennedy’s presidency?

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Five Andy Warhol paintings of Campbell's soup cans, each labeled with a different soup variety, displayed in a row on a white wall at Museumsquartier in Vienna. — Pop art *Campbell's Soup Cans*, polymer paint on canvas by Andy Warhol, 1962; a selection of five on display in the Museumsquartier, Vienna.

Pop art reflected the consumer abundance of John F. Kennedy’s presidency (1961–1963) by adopting the visual language of consumerism and mass production to create a new, objective form of art.21

Artists such as Andy Warhol and James Rosenquist utilized the precise commercial techniques of the media to present commonplace objects—including soup cans, soap cartons, soft drink bottles, and dollar bills—as their primary subject matter. By meticulously mimicking the aesthetic of brand marketing and supermarket-era shopping, these works commented on the routinization of daily life in a highly technological, mass-media-oriented society.21

This approach allowed Pop art to serve as a cultural reflection of the era's social situation, presenting images with an overwhelming immediacy that rejected the personal, "high art" pretensions of Abstract Expressionism. While these works captured the spirit of consumer abundance, some artists simultaneously used these same techniques to register the darker realities of the 1960s, such as the Vietnam War and societal tragedies.21