How did Internet commerce create new work for graphic designers in the 1990s?

In the mid-1990s, the rise of Internet commerce created a significant new area of activity for graphic designers as businesses and organizations scrambled to establish Web sites.1

While the fundamental principles of using type, images, and color remained similar to those used in traditional print, the shift to digital commerce introduced unique professional requirements. Designers had to adapt their approach to account for:1

• Screen Layouts: Designing for screens rather than static pages.1
• Navigation: Creating intuitive structures to guide users through information.1
• Hypertext: Incorporating links to allow users to jump to additional content.1

This expansion into the digital realm also paved the way for the integration of motion graphics, animation, video, and music, effectively merging traditional print and broadcast media into a new, globalized field of graphic design.12